Guillermo is a renaissance man. 

Designer. Artist. Entrepreneur.
Retail savant.

With 25 years of experience in the industry Guillermo has done award winning work for Nike (Running, SB, Rugby, Sportswear, Soccer), Coca-Cola (Coke, Fanta, Sprite, Diet Coke, Dasani, Powerade), Diageo, Google, Kenneth Cole, Alpargatas (Havaianas), Edding, Home Depot, Benetton, Sisley, Converse, Adidas, Renault, Chrysler, Jeep, Stella Artois, MTV, Vh1, Nickelodeon, Billionaire Boys Club, Shakira and Levi’s.

Founded Furia in 2007 with offices in Argentina and USA.

Previously, he was Creative Director at Leo Burnett Chicago, Regional Creative Director for Coca-Cola at McCann Erickson Central America, Art Director at The Community, Art Director at Agulla & Baccetti, Designer at Benetton’s Fabrica with photographer Oliviero Toscani and Creative Editor at Colors Magazine. 

He judged numerous awards, including Cannes Lions, Art Directors Club, El Ojo, The New York Festivals, was President of the Jury at Wave Festival and is Director of the Board at Miami Ad School.

His work has been published in numerous books, won awards worldwide, is part of the collection at The Library of the Congress in Washington DC, has been nominated for the MTV Awards and the Latin Grammy Awards.

Married and father of twin girls, likes to travel, cook and collects contemporary art.