Guillermo, a renaissance man. 

Designer. Artist. Entrepreneur.
Retail savant.

With 25 years of experience in the industry Guillermo has done award winning work for Nike (Running, SB, Rugby, Sportswear, Soccer), Coca-Cola (Coke, Fanta, Sprite, Diet Coke, Dasani, Powerade), Diageo, Google, Kenneth Cole, Alpargatas (Topper, Rueda, Havaianas), Edding, Home Depot, Benetton, Sisley, Converse, Adidas, Renault, Chrysler, Jeep, Stella Artois, MTV, Vh1, Nickelodeon, Billionaire Boys Club, Jcrew, Shakira and Levi’s.

He is Creative Director of the Dallas Market Center and Editor in Chief of Spark magazine. Previously founded Furia creative agency in 2007 with offices in Argentina and USA.

From 2013 to 2018 he partnered with Richards/Lerma and The Richards Group working as Principal and Creative Director in house and creative vendor with his own agency, overseeing the creative work of offices in the USA, Argentina and Mexico.

Previously, he was Creative Director at Leo Burnett Chicago, Regional Creative Director for Coca-Cola at McCann Erickson Central America, Art Director at The Community, Art Director at Agulla & Baccetti, Designer at Benetton’s Fabrica with photographer Oliviero Toscani and Creative Editor at Colors Magazine.

He judged numerous awards, including two times jury at Cannes Lions, Art Directors Club, El Ojo, The New York Festivals, was President of the Jury at Wave Festival and Director of the Board at Miami Ad School.

His work has been exhibited in galleries and museums around the world and published in numerous books, is part of the collection at The Library of the Congress in Washington DC, has been nominated for the MTV Awards and the Latin Grammy Awards.

Married and father of twin girls, likes to travel, cook and collects contemporary art.